Your business website looks great. The layout is perfect and is complimented by the right balance of well written copy, photos and video footage.
The final piece of the jigsaw is a blog. Regular posts are a great way of showing a more personal or informal side to your company. They can also help to boost your all-important Google ranking.
There are two barriers when it comes to people blogging about their organisation. First, finding the time to create fresh, informative posts isn't always easy. That's why should consider using a copywriter...yes, I would say that.
Also, some willing bloggers just don't know what to write about. Coming up with original post ideas can be difficult. If you ever find yourself in this second category, here are some suggestions to kick-start your writing.
If your firm has been awarded a prestigious new contract, or you've beaten the opposition at an industry awards ceremony, then don't be shy.
Share your good news with the world and show potential customers how highly thought of you and your colleagues are outwith your own four walls.
Whether you're a hairdresser who has worked wonders with a wedding party or you've recently installed a kitchen that's had a whole street talking, tell everyone about it.
Some well taken photos of your handywork and a few concise paragraphs to accompany it, and you have some great free advertising.
Should your line of work be a fast moving, ever changing environment, then comment on it.
Whether it be new technology, changes in legislation or simply voicing an opinion, a blog is a great way for you and your colleagues to show your expertise and make a name for yourself in your chosen industry.
Involve Your Staff
Unsung heroes don't have to remain unsung. If you want to let clients, customers or anyone else get behind the corporate front of your firm, then tell them about the people who make up your organisation.
Staff profiles (personal or professional) are an easy way to open your business to the outside world. Alternatively, if you have an employee who has a unique or specialist role, then it could prove to be an interesting read for visitors to your site.