I've already posted a couple of times about the importance of building a copywriting portfolio.
I still believe this to be one of the most important stages of my development as a copywriter. My portfolio continues to be changed and tweaked as I try to improve on my body of work. Naturally, my primary aim is to find paid jobs. This will allow me to build a reputation and show off my talents in an attempt to find further clients.
However, I'm not yet in a position to display numerous pieces of writing from paying customers. This means that I still have to rely on 'spec' work.
As I've written previously, I'm quite comfortable with this. For instance, I've created some product descriptions based on real products I've seen online – I wasn't impressed with what I read, so I tried to do a better job.
Likewise, I had a go at some advertising copy. I'm still relatively new to Canva, but I've quickly realised what an amazing resource it is. Even for someone who isn't advanced when it comes to creating online images (yes, I mean me), Canva makes it so easy.
This work is now complemented by my latest idea.
I decided that, rather than produce random pieces of writing, I would create my own product. No, I'm not actually launching it, all I've done is come up with an imaginary product that will allow me to sharpen my skills on different types of copywriting.
The outcome of this idea is Tropical Spark – a fruit flavoured energy drink. So far, I've had a go at some ad copy, a product description and three radio ads. Having a clear idea of the drinks' features and benefits (after all, it's my creation) has definitely helped with my writing and I plan to work on more copy using Tropical Spark.
One day, my portfolio will be rammed full with a host of well written pieces of copy, paid for by a diverse range of organisations – hopefully. Until that happens, I will continue to look for other ways to make the most of my portfolio.