As a copywriter, my portfolio of work is vital in my search for new clients. That's why I decided to write an ebook. My book is a nice alternative to the blog posts, product descriptions and sales letters I usually work on.
However, you don't have to be a full-time writer to become an author. With Amazon Kindle and other self publishing sites, bringing out your own book has never been easier. For business owners, there a couple of major benefits from writing an ebook.
Raising Your Profile
If you're setting out on a new business venture, what a great way of introducing yourself. Even if your firm has been around for a while, it's still a great way of making people (potential customers or partners) aware of who you are. With Kindle being available worldwide, it's also an opportunity for you to attract interest from beyond your own town, city or country.
Show Your Expertise
It's a given that your subject matter will be something with which you are entirely comfortable, an area of business that shows you at your best. If you are able to come up with ideas or opinions that are fresh and original, even better. This will help give you credibility with readers who may become clients.
There is, of course, a third potential benefit from writing an ebook – money. If your text strikes a chord with enough people and they leave positive reviews, you could eventually make a tidy profit from your efforts. Though you would have to shift A LOT of books.
The key to a successful ebook is to choose the right topic. It should be something that means you can provide advice, ideas or instructions. It should also be relevant and useful to others. Focusing on a niche area is a smart move, but don't go too narrow or few people will show any interest.
For instance, my book focused on the call centre industry, where I worked for much of my career. I wrote a guide for anyone becoming a supervisor or team leader for the first time.
Regardless of what you decide to write about, don't worry about the length. Ebooks come in all sorts of sizes, so there's no need to pad it out to match the word count of an encyclopedia.
That said, if you do end up with something shorter then that should be reflected in the price. Few people will pay £14.99 for a couple of thousand words...unless you are showing readers a foolproof way of choosing the winning lottery numbers.
One final note of advice – writing an ebook is hard work. Once you've decided what you are going to write about, there's research, the actual writing and the editing of your work. It can (should) be a lengthy process which can take up a lot of your time. Anyone unable to commit to such a project then you should consider hiring a ghostwriter.
Whatever route you decide to take, the benefits of publishing an ebook should not be underestimated.