When it comes to setting up a new business, hiring a copywriter is unlikely to be at the top of many 'to do' lists. There are a number of other expenses that will take priority.
Depending on the type of firm, these can include paying for premises, equipment, stock and staff. It's little wonder then that many people embarking on such ventures decide to do their own marketing. After all, if you can tell the world about your products or services, why shell out even more money to employ a copywriter?
Of course, given my line of work, I disagree with this point of view. Sure, it's natural that any new business owner will want to keep costs to a minimum, but there are a number of reasons why a copywriter is worth the outlay.
Many people set out with good intentions. They resolve to write a monthly newsletter, every page of their new company website and every product description on it.
The reality can be very different. By the time you've dealt with the day to day running of your business, do you really have time to sit down and start writing?
Everyone has their own talents. For some, those don't extend to their writing skills. Spelling or punctuation errors look awful and then there are the finer points – do you know where to place keywords in a blog post or how to finish a sales letter with a clear call to action?
Poorly written marketing materials will reflect on your business and its ability to attract potential clients. If you're in any doubts about drafting clear and professional copy, then leave it to someone else.
Just because a copywriter doesn't spend every day in your industry, doesn't mean they haven't been there before.
Many experienced copywriters will have worked with firms who operate in the same area of business or are of a similar size. They'll have an understanding of what works and what doesn't. They can also be a great source of ideas.
Not as Expensive as you Think
Yes, hiring a copywriter will lead to you handing over some of your company's hard earned cash. But you don't have to spend a fortune to find someone who can produce good quality written work.
Contact a local freelancer and you may find yourself being pleasantly surprised. He or she will understand they have to be competitive and that should be reflected in the quotes they provide for business clients in their area.