Writing is always so much easier when the topic is something that the writer loves.
One of my favourite subjects is health and fitness. I regularly run (half marathon and 10k) and I enjoy swimming, circuits and a number of other ways of staying active.
I've always taken part in sport in one form or another. But it's an area of my life that's become even more important to me in recent years. As a parent I want to set a good example to my kids and I want to ensure that, as I get older, I'm able to keep up with them.
This love of exercise has led to my latest writing project – Ordinary Parent Fitness.
My new blog will hopefully differ from traditional health and fitness websites. As the name suggests, it's primarily aimed at parents. I know the difficulties in trying to fit in a workout when work, kids and everyday life are all potential barriers. I will try to offer creative solutions to anyone who struggles to find the time (or energy) to exercise.
I also hope to offer to encouragement to anyone who is keen to take up regular exercise for the first time, or wants to return to a particular sport or activity. In particular, I hope Ordinary Parent Fitness reaches people who aren't overly confident about getting fit.
I believe that too many blogs and websites assume too much prior knowledge of its readers. Not everyone knows what type of running shoes are suitable for them or the best way to work their triceps.
In the three months since I launched the blog, I've already encountered a number of challenges.
First, is finding the time to come up with fresh content. Towards the end of last year, when I first had the idea of Ordinary Parent Fitness, I drafted several posts in advance so that I had a 'bank' of work which I could publish at regular intervals. Now that I've run down my account, I need to include some fitness posts in my routine.
Naturally, social media is important too. I have a Twitter account that I need to find time for. I may also look to take OPF to Instagram.
Ideally the blog will show my talents when it comes to writing about health and fitness. It's a subject that genuinely interest me and I'd love to write more in this area for other blogs and websites.
At the very least, I now have some decent additional content to include in my copywriting portfolio.