As I've mentioned before, I enjoy working on 'spec' pieces of work to sharpen my copywriting skills and to boost my portfolio.
When it comes to ad copy, I regularly practice via the fantastic One Minute Briefs. This week, however, I've tried something a little different.
Most of my OMB entries have involved a slogan for a product – something short and snappy, of no more than a few words.
It was for this reason that I decided to try a piece of long copy for a change.
The subject was Anti-Bullying Week, which has been running from 13th-17th November. The event is organised by the Anti-Bullying Alliance, whose website states that:
'Anti-Bullying Week shines a spotlight on bullying and encourages all children, teachers and parents to take action against bullying throughout the year.'
With this in mind, I got to work. When drafting my copy, I also considered this year's theme, 'All Different All Equal', and enclosed some of the key words from the aims of Anti-Bullying Week, namely empower, enable and encourage.
I'm happy with the finished piece. What do you think?