Every single day since I set myself up a freelance copywriter, I've learned something. It might have come via a tweet on my timeline, by reading a blog post or article, or by studying one of the many excellent books on copywriting that are available.
Mostly, these pearls of wisdom have come from experienced copywriters. These are people who are talented, well respected names in the industry.
That's why I don't want anyone to view this piece as an attack or a criticism of anyone. I will continue to look for, and take, the advice of others who have been in this line of work for longer than I have.
However, I firmly believe that, by dismissing new or less experienced copywriters, many people are missing a trick. Just because someone doesn't have the same extensive portfolio as some of their peers, doesn't meant that they shouldn't be considered for employment.
Am I biased? As a newbie copywriter, of course I am. But here are the reasons behind my point of view.
A newcomer can come at a project from a different angle. Rather than a tried and trusted, 'it's worked for me before so it will again' approach, a rookie copywriter could provide a client with imaginative and original work.
No matter how much you love your job, if you've been doing for years then certain tasks or parts of it can become rather tedious. For someone starting out, however, everything is new and exciting. That should reflect in their work, even the most basic pieces of copy.
Level of Service
It's difficult enough for a newbie to find paying clients so, when they do, they will do everything in their power to hang onto them. That should mean that a positive experience for the paying customer – good communication, efficient work and someone who is eager to please.
It would be extremely foolish for an inexperienced copywriter to charge top dollar when he or she doesn't have the portfolio or reputation to back it up. That should result in clients being billed at fair or even generous levels.