Since becoming a copywriter, one of my favourite discoveries has been One Minute Briefs. I first learned about OMB when it was mentioned in an interview with another copywriter. I followed the Twitter account first before visiting the website and I've been hooked ever since.
For those who aren't aware, every day OMB come up with a...one minute brief. The subjects include food and drink, household objects, holiday destinations and good causes. Sometimes there's a cash prize on offer, other times the chance to have your work used elsewhere. Mostly, it's for the glory of being chosen as one of the winners and seeing your finished copy on the OMB Facebook page.
Last week, I was one of the successful entrants. On the day in question, the topic was 'pencils'. My immediate thought was to go with a slogan of '2B or not 2B' (geddit?). Despite being impressed with my own quick thinking, I still wasn't fast enough as someone else had the same idea. It was retweeted on Twitter and with a better graphic.
So, it was back to the drawing board, or to be accurate, the laptop. As you can see, I was able to come up with an alternative.
Ok, so I haven't won any awards but a bit of recognition still means a lot. I still consider myself a copywriting novice so, for other, more experienced people in the business to notice what I'm doing is nice. I've also updated my Twitter bio to reflect my small victory.
I'd like to think I've come a bit since my first go at an OMB. The subject was 'bananas'. Struggling for inspiration, I came up with 'If you like peeling a banana...or getting caught in the rain.' I can laugh about it now.
Indeed, such is my confidence that I've made another entry in the last couple of days. This time I managed a couple of RT's and ten 'likes', some of which were from fellow copywriters. This time the brief was 'lettuce' and, thankfully, I'd learned from my previous food related effort. I went with…
ICEBERG AHEAD (Just past the carrots)
As always, I wasn't sure how this would be received but the social media feedback seems positive.
Of course, while the win was nice, the daily OMB's are much more than that – for me anyway. They're an opportunity, a chance for me to come up with something creative in a short space of time. For someone who isn't yet overloaded with work, that's really important.
The next step for me is to try some of those briefs that, initially, don't really appeal to me. Stepping out of my comfort zone can only benefit my writing.
Onwards and upwards.