It's a new year and business owners everywhere are trying to decide on how to attract more customers over the next 12 months.
Hiring a copywriter is a step in the right direction. High quality written materials can make a massive difference when it comes to you creating the right first impression with potential clients.
There are loads of ways in which a copywriter can help your business. Here are some examples:
Rewrite website pages
While some websites are regularly updated with fresh, original content, others aren't. Instead, a few pages are thrown together when the business launches and the copy remains untouched. Even worse is when a firm shows itself to the world with old or inaccurate information. Sound familiar? It's time to act.
Restart a blog
'That post was really interesting and useful. But it was written four years ago? I wonder why they haven't written any more?'
Many businesses start a blog on their website but maintaining it can be challenging. Finding the time (or the subject matter) isn't always easy and seeing a blog that hasn't been updated in years smacks of a lack of interest.
Business Proposal Letter
If there's a company you'd like to do business with, let them know. Yeah, you can make a phone call, but a letter allows you to tell your target all about your company, before detailing your proposal and its benefits.
Job Ads for New Staff
So many job ads sound the same. There's three paragraphs of company history before the usual cliches about being 'self motivated' and being 'able to work alone or as part of a team'. Yeah I've used that too.
Hire someone who can make your business, and the job, stand out. A well written description will show prospective candidates that they'd be mad not to apply.
Ghostwrite an ebook
Blogging is one way to show off your knowledge and expertise. But, if you want to go the extra mile then why not write a whole book?
It doesn't have to be 50,000 words, but hiring a copywriter to draft a book based on your industry can raise your profile while showing that you know what you're on about.
Script a Presentation
Standing in front of an audience and delivering a presentation is, for many people, a frightening prospect. It can be even more challenging if you don't have full confidence in what you're delivering.
A properly scripted presentation should have a clear aim, it should flow smoothly and it must link seamlessly from one slide to the next.
Start an Internal Newsletter
A newsletter is a great way to keep employees informed. Whether it's sent via email or takes the more traditional (paper) route, an in-house newsletter can deliver important business related information, while also covering the social side of company life.
Real Product Descriptions
We've all seen them. Those ecommerce sites where little or no effort is made to describe the products they're hoping you'll buy. A boys red BMX bike is described as…
'boys red BMX bike'
Anyone who is serious about selling their wares online needs an alluring product description to draw customers in – and shows the benefits of making the purchase to seal the deal.