Who is This Guy?
This is the part where I tell you about my English degree and my love of Shakespeare. Unfortunately, I don't have an English degree and The Bard isn't my thing. Sorry.
I'm a freelance copywriter (you'd already worked that out, hadn't you?) who loves to write and work with businesses of all shapes and sizes.
I'm based in North Lanarkshire, Scotland, which means I'm handily placed for Glasgow and Edinburgh - if driving in the M8 or using the rail network is your idea of handy.
At the moment, most of my clients are actually from south of the border but I can write copy for anyone, anywhere in the world.
Real World Copywriting
What does this term mean? It means I deliver clear, concise and straight-to-the-point copy. It needs to be relevant to your business and the customers you are trying to attract.
Long and complex sentences with flowery language are fine if the project requires them but, ultimately, any copy I write has to have the client in mind.